Rihanna's 2023 performance at Super Bowl LVII was one of the most-watched television events in history, with 121.017 million views. Trailing her are Katy Perry (121 million) and Lady Gaga (117.5 million).
The Super Bowl halftime performers are never paid for their performances. While the NFL does take care of travel expenses and fees for technical needs, the headliner does not earn any money.
There is one exception, where the NFL and Frito-Lay provided a sizeable donation to Michael Jackson's Heal the World Foundation in exchange for his performance.
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